Adrià Garcia i Mateu


“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” ― R. Buckminster Fuller

Adrià ‘s Journey

With a background in product service system design and strategic leadership for sustainability my motto is to contribute to the process of shaping resilient human interactions in our planetary society. Originally from Barcelona, Catalonia, my first professional shift took place in Milan, Italy, where was able to access to an holistic worldview in design education through a UNEP pilot project. After some work experience this step led me to Sweden and Denmark to explore and work on how system and design thinking combined can help organisations thrive. The latest turn did take place around the topic of transition design, an emerging field of work steering system transformations focusing on everyday life practices. All of the above finds at HOLON, the design collective I am part of, the field of expression to make this whole shit-talk a reality.

Adrià ‘s Practices

Our practices emerge from the continuous search to have fun being true to all of our human dimensions, leaving none obliterated, and aiming to reflect the zeitgest of our times.

Adrià ‘s Featured Projects

UNEP Eco-innovation Manual

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